Honora Konstantino Hidalgo Varna Sydney Evan Aspery & Guldag |
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Generales & Generales Fine Jewellers represents some of the most unique Designer Jewelry available
anywhere. Our Designer Jewelry page focuses on designs for every budget while still offering
a unusual and inside look at the motivation behind each designer.
10141 Riverside Dr. N. Hollywood, CA 91602 (818) 763-9768 Store Hours: Tues-Fri: 10:00am-5:30pm, Sat: 10:00am-5:00pm |
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Honora - Click here for webpage  For over 60 years the name HONORA has stood for quality and value in the jewelry industry. HONORA has specialized in supplying the very best Freshwater Cultured Pearls since they arrived on the market over 20 years ago. In addition to our exciting and affordable Freshwater Cultured Pearls, HONORA also offers and exclusive collection of the finest South Sea Pearls available in classic strands as well as our unique designs. Using these pearls in a variety of shapes and colors, HONORA creates exciting collections of jewelry in a wide range of styles. Purchase Honora TOP |
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Baume & Mercier 
In today’s hectic world, time is gold. Designed for businessmen and decision-makers, the Classima Executives by
Baume & Mercier welcomes a collection in a metal as precious as the time it measures. Clothed in yellow or red gold,
this new edition draws its harmony and elegance from the classic and timeless values of traditional watchmaking: a
medium-sized (39mm) round case, a mechanical movement, Roman numerals and hour-markers, along with a black
alligator leather strap. But like all Baume & Mercier watches, the new Classima Executives Gold models are distinguished
by the modern interpretation of their design and the attention lavished on even the slightest details. The slightly spherical
shape of their case ensures peerless comfort on the wrist. The dial is meticulously guilloché-patterned with stripes evoking
those of a three-piece suit, and the transparent case-back reveals the traditional decoration of the movement parts: circular-grained
bridges and an oscillating weight snailed and adorned with a Côtes de Genève motif.
(left) William Baume - 1830 TOP |
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Konstantino - Click here for webpage 
Konstantino was born in Athens and raised amid the beauty and majesty of one of the oldest civilizations in the world.
“My father was a huge influence in my life… he taught me constantly about Greek philosophy, history and art.” Enthralled with Greek history and the rich legacy of Greek gods and goddesses, Konstantino developed an endless fascination with the artisanship of the earliest Greek jewelry designs. “This is why our jewelry is different from any other. Our designs are timeless and universal. They come from the core of civilization and the elements of the modern world." Throughout time, artisans have paid homage to Aphrodite, the Greek goddess of love and beauty. In his own tribute to this magnificent goddess, Konstantino has devoted a lifetime to creating modern expressions of ancient Greek jewelry. Purchase Konstantino TOP |
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Hidalgo - Click here for webpage I always like to introduce something whimsical like my black sheep ring. The inspiration came from one of Princess Diana's sweater when she was going through the difficult period of her divorce. I know many of us at one time or another feel like the black sheep of the family, so I thought this would make a great ring. We are introducing quite a few diamond pieces. Most of you may have an old diamond sitting around in an old setting that you might not like and we are making very unique new mountings for your old stones or new ones. Of course, they make great mountings with any stones. We are also introducing big bold earring jackets and pendants jackets as so many of you have diamond stud earrings, and diamond pendants. In silver we are adding many more bangles of different widths as all our bangles in silver seem to have become a big hit. They are all available in 18K gold. I also wanted to point out that we can make matching bangles and hoop earring of all of our enamel rings. So if you are looking to coordinate your rings, we can do it for you. My best wishes for a wonderful fall season and I promise to upgrade my letter every couple of months. Sincerely Silvio Hidalgo Purchase Hidalgo TOP |
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Chase Durer 
Since the creation of its first watches, CHASE-DURER has spread its wings and created an entire collection of quality Swiss watches that enjoy the very special "look" and pricing that continue to be the buzz of the industry. The Collection is the largest Chronograph selection of Military, Special Forces, Pilot, Racing, Diving and Ladies' Sport Watches available. The range is complete, from moderately priced models to diamond and 18K gold models. Scores of different choices have been designed to satisfy the needs of discerning watch buyers in every field of endeavor, offering a wide selection of features within a popular price range.
The CHASE-DURER two-year international incremental warranty is possible only because of the stringent quality control maintained by the Company, and the design and construction elements specifically dedicated to dependability and ruggedness. Headquartered in Beverly Hills, California, the company is a fast-growing Watch manufacturing/distribution company. CHASE-DURER is proudly displayed in hundreds of retail sites, with the number growing steadily. These fine precision instruments can also be found at the United States Naval Academy, West Point and the Air force Academy. Among the many professionals who wear CHASE-DURER timepieces is world-renowned test pilot Robert Gilliland, who was first to fly the SR-71 Spy Plane, THE BLACKBIRD, and who has flown higher and faster than any pilot in history. Among proud owners are Generals, Admirals, Combat and Commercial Pilots, Fighting Ground troops, Doctors, Lawyers, Industry Leaders and so many others who require and enjoy the unique power, performance and design of true CHASE-DURER Swiss precision. TOP |
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King Baby Studio  In the 1970’s, when Mitchell Binder, designer and owner of King Baby Studio was a teenager, he and his mother moved from Jackson, Mississippi to Los Angeles. It was when music reflected a new spirit of idealism, and new found freedoms. Musical artists like Hendrix, Joplin and The Dead ruled the airwaves. As Mitchell puts it “it was the ‘summer of love’ and my mind was officially blown”.
At 15, Mitchell became a jeweler’s apprentice and shortly thereafter began designing on his own. With his trademark, charismatic personality, he soon made the right contacts and quickly became the ‘go to jeweler’ for both Hollywood and rock stars. His fans ran the gamut from Liz Taylor to the rock & roll royalty of the era. The biker crowd soon caught on, requesting personalized jewelry and buckles. Being an avid biker himself, Mitchell has always considered the origin of his company “half rock & roll and half outlaw biker.” Designing with men in mind, he soon realized many women were buying for themselves. In 2007, King Baby Studio officially launched Queen Baby for women, with extraordinary success. Santa Monica based, King Baby Studio offers handcrafted pieces that unite chunky sterling silver with precious stones and leather. Mitchell’s creations are bold and substantial, featuring edgy motifs such as skulls and daggers for the King Baby line, and slightly scaled down feminine motifs such as roses and crowned hearts for the Queen Baby’s out there. Many styles span both collections appealing to that ever expanding “chosen few”. TOP |
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Varna - Click here for webpage  Garo Chividjian is a jeweler. He is a craftsmans of the upmost standards and quality. At the age of 21 he began working for one of the only jewelry manufactures in his home town of Varna. Working for this state run company, Garo developed unmatched skills for his craft and an understanding of balance and beauty. Garo's freedom to create and express himself artistically, however, was hindered by the then Communist regime. In 1980 he immigrated to the United States and was almost immediately regarded as one of the top jewelery makers in Los Angeles. He then started his own company fulfilling custom jewelery orders and concentrating on hand fabrication. Master Craftsmanship in Platinum. Traditional hand engraved to contemporary. Purchase Varna TOP |
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Rebecca  Alessandro Testi was born in San Serpolcio Arezzo in 1960. His creativity is goal-oriented to the business that is in hi blood. Ever since he was a little boy he dreamed about a project of his own and in 1998 he started to make his dream a reality. It's called REBECCA. Rebecca is the name of his first daughter and the challenge that changed his life. After taking Italy by storm, Rebecca has arrived in the U.S. and expectations are very exciting ! Cutting edge fashion forward designs made with gold filled and plated metals make this line very affordable compared to precious metal pieces. TOP |
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Sydney Evan - Click here for webpage 
Since its inception in 2001, Sydney Evan has become one of the leading trend setting designers. Rosanne Karmes (left), the creator of Sydney Evan, celebrates the uniqueness of our lives, from spiritual protection, to luck and good fortune. True to her personal philosophy and values, Karmes dedicated Sydney Evan to her family and named the collection after her two children and her father "SY". The success of the line can be attributed to Karmes ability to unite her deepest source of inspiration, reflecting timeless concepts of spirituality, sentiment, and personal expression. Sydney Evan has developed into a highly coveted collection by the finest boutiques worldwide, magazines and celebrities alike. Purchase Sydney Evan TOP |
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Aspery & Guldag - Click here for webpage 
Aspery and Guldag designs a stunning collection of 14k and 18k gold and diamond jewelry. With extensive use of micro- pave’ diamond setting, Aspery and Guldag is on the forefront of fashion, creating pieces that are timeless, beautifully balanced, and trend-setting.
Purchase Aspery & Guldag TOP |
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